# Standards & Brand Hub

Manage glossary terms, style rules, and tone profiles, then connect them to your content apps.

[← TotalCtrl Help Center](https://help.totalctrl.app/en-US/)

## Articles

- [Overview: the Workspace dashboard](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/standards-brand-overview)
- [Brand Voice: your workspace's verbal identity](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/brand-voice)
- [Brand Kits: your visual design system](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/brand-kits-overview)
- [Packages: glossary, style rules & tone](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/standards-packages)
- [App Settings: assign a package to each app](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/standards-app-settings)
- [Locked Creator templates](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/creator-locked-templates)
- [Brand Portals: a public home for your brand](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/brand-portal)
- [Exporting Brand Kit design tokens (CSS & JSON)](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/brand-kit-token-export)
- [Fonts: web-safe and web fonts](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/brand-kit-fonts)
- [Upload your own custom fonts](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/brand-kit-custom-fonts)
- [Using templates in Journeys, Newsletter & the Website](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/block-templates-using)
- [Building a Brand Kit (and extracting from a URL)](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/brand-kit-building)
- [Block Templates: content is blocks + brand](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/block-templates-overview)
- [Block Templates API & MCP](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/block-templates-api)
- [Full HTML email/page templates](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/html-template-content-type)
- [What is a Brand Kit?](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/brand-kit-overview)
- [Create a style rule](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/create-a-style-rule)
- [Create a glossary entry](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/create-a-glossary-entry)
- [Connect Standards to your apps](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/connect-standards-to-your-apps)
- [Create your first Standards Package](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/create-a-standards-package)
- [Build a tone profile](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/build-a-tone-profile)
- [Standards Hub overview](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/standards-hub-overview)