# Product Adoption

Measure how your product gets used, then guide people through it.

[← TotalCtrl Help Center](https://help.totalctrl.app/en-US/)

## Articles

- [Build a funnel](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/product-adoption-funnels)
  Steps must happen in order, within a window, and every number counts people rather than sessions.
- [Show a guide to the people who have not adopted a feature](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/product-adoption-behavioral-targeting)
  Audience rules can read what someone has and has not done, so a checklist reaches exactly the people who need it.
- [Turn on product analytics](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/product-adoption-turn-on-analytics)
  Two switches, on purpose: one enables analytics for the site, the other tells the SDK to capture. Both are required.
- [Name a feature and get its history](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/product-adoption-features)
  Features are defined after the fact, so a feature you name today already has history behind it.
- [Reading the Analytics page](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/product-adoption-analytics-page)
  Where the numbers live, and how to tell “nobody uses this” apart from “nothing happened recently”.
- [Product analytics over the API](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/product-adoption-api)
  Read features, funnels, paths and retention with an API token.
- [How many events you can store, and for how long](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/product-adoption-limits)
  Two plan limits. Both start unlimited, and guides are never affected by either.
- [What auto-capture records, and what it never records](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/articles/product-adoption-what-is-captured)
  Structure everywhere, content only from buttons and links. Values typed into form fields are never sent.