# Generate & refine text with AI

**Category:** [Website Builder](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/categories/website-builder)
**Updated:** 2026-08-19

## Three levels of help

- **Whole page** — the **AI Generate** button at the top of the editor builds a full set of blocks from a brief. (This replaces the page's current content.)
- **One block** — select a block and use **Generate text with AI** in its properties to fill just that block's text from a short prompt. Images and colours are left untouched.
- **One field** — under each text field you'll see quick actions: **Shorten**, **Punchier**, and **Formal**. They rewrite just that field. The same chips appear on each item of list blocks (Features, Testimonials, Gallery cards), so you can polish a single card.

## On-brand by default

When your site uses a Brand Kit, text AI is told your brand palette and your *Brand & Standards* voice and tone, so generated copy stays consistent with the rest of your brand. AI features respect the model and on/off switches set in **AI & LLMs**.

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## Related Articles

- [Create a site](https://help.totalctrl.app/en-US/articles/create-a-site)
- [Creating Your Website](https://help.totalctrl.app/en-US/articles/creating-your-website)
- [Track visitors with analytics](https://help.totalctrl.app/en-US/articles/track-visitors-with-analytics)
- [Website Builder Overview](https://help.totalctrl.app/en-US/articles/website-builder-overview)
- [Website Builder overview](https://help.totalctrl.app/en-US/articles/website-builder-overview-1)

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