# Product Catalog overview

**Category:** [Product Catalog](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/categories/pim)
**Updated:** 2026-08-19

## What Product Catalog is for

Product Catalog is TotalCtrl's PIM (Product Information Management) app. It gives you one place to manage every product, its variants, descriptions, attributes, images and pricing, then push that data out to your sales channels and shopping feeds. Instead of maintaining the same product details in five different stores, you maintain them once here.
## The building blocks

- **Products** — the core records, each with a unique SKU, a status (Draft, Published or Archived) and an enabled flag.
- **Variants** — individual sellable SKUs under a product, such as sizes or colors. You can add them one at a time or generate a whole matrix at once.
- **Families** — templates that group products and define which attributes they should have and which attributes act as variant axes.
- **Attributes** — the fields that describe products (text, number, price, select, image and more), with options for being localizable per language or scopable per channel.
- **Categories** — a hierarchical tree for organizing products.
- **Channels** — destinations you publish to. Completeness is calculated per channel and locale.

## Getting data in and out

Bring products in with the [bulk importer](import-products-in-bulk) (CSV, XLSX, JSON or XML), then publish and distribute through [shopping feeds](build-product-feeds) and [storefront connectors](/hc/pim/connect-shopify-magento-bigcommerce) for Shopify, Magento 2 and BigCommerce.
## Where to start

The dashboard shows your product totals, published versus draft counts, variant count and active channels. From there, [create your first product](create-and-publish-a-product) and publish it.

---

## Related Articles

- [Managing Products](https://help.totalctrl.app/en-US/articles/managing-products)
- [Build product feeds for shopping channels](https://help.totalctrl.app/en-US/articles/build-product-feeds)
- [Organize with families, attributes and categories](https://help.totalctrl.app/en-US/articles/organize-with-families-attributes-categories)
- [Add variants and use the variant matrix](https://help.totalctrl.app/en-US/articles/add-variants-and-the-variant-matrix)
- [Import products in bulk](https://help.totalctrl.app/en-US/articles/import-products-in-bulk)

---
[← Back to TotalCtrl Help Center](https://help.totalctrl.app/en-US/)