# PIM Overview

**Category:** [Product Catalog](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/categories/pim)
**Updated:** 2026-08-19

## What is PIM?

Product Information Management (PIM) is the system of record for all your product data. Centralise product descriptions, specs, images, pricing, and translations — then publish clean, complete product data to Shopify, Magento, BigCommerce, Google Shopping, Facebook, and other channels from one place.

## Key concepts

  
- **Product, Variant (SKU), Family (product template), Attribute (13 types supported), Channel, Completeness score (0–100%)**

## Localisation

Attributes can be **localisable** (separate value per language) and **scopable** (different value per channel).

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## Related Articles

- [Build product feeds for shopping channels](https://help.totalctrl.app/en-US/articles/build-product-feeds)
- [Managing Products](https://help.totalctrl.app/en-US/articles/managing-products)
- [Organize with families, attributes and categories](https://help.totalctrl.app/en-US/articles/organize-with-families-attributes-categories)
- [Add variants and use the variant matrix](https://help.totalctrl.app/en-US/articles/add-variants-and-the-variant-matrix)
- [Import products in bulk](https://help.totalctrl.app/en-US/articles/import-products-in-bulk)

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