# Creator overview

**Category:** [Creator](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/categories/creator-1)
**Updated:** 2026-08-19

## What Creator does

**Creator** is an AI-powered content studio. You describe what you want, choose a content type, and Creator writes a first draft you can refine, illustrate, and publish — all without leaving TotalCtrl.
## Content types

Creator groups content into three families:

- **Business** — Document, Blog Post, Web Page, Email, Social Post, Campaign, Data Report.
- **Personal** — Story, Letter, Photo Book, Speech, Poem, Journal Entry, Bio / Profile, and a free-form Custom type.
- **Data-driven** — Analytics Summary, Support Digest, CRM Narrative, Wiki Article — these pull from other apps in your account.

## How a piece of content moves

Every piece of content is an **asset** that flows through statuses: `draft` → `generating` → `ready` → `published`. Assets live in the **Assets** list and can be grouped into **Campaigns**.
## Where to start

- [Create your first asset](create-your-first-asset) with the guided wizard.
- Set up your [brand voice](set-up-your-brand-voice) so every draft sounds like you.
- [Edit and illustrate](edit-and-illustrate-content) a draft.
- [Publish or export](publish-and-export-content) to other apps and external services.
- [Schedule recurring content](/hc/creator/schedule-recurring-content) to social and internal channels.

The Creator dashboard shows your recent assets along with counts of drafts, ready, and published items so you always know what needs attention.

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## Related Articles

- [Publish, export, and schedule content](https://help.totalctrl.app/en-US/articles/publish-and-export-content)
- [Use sources and connectors](https://help.totalctrl.app/en-US/articles/use-sources-and-connectors)
- [Scheduling and Publishing Content](https://help.totalctrl.app/en-US/articles/scheduling-and-publishing-content)
- [Create your first asset](https://help.totalctrl.app/en-US/articles/create-your-first-asset)
- [Creator Overview](https://help.totalctrl.app/en-US/articles/creator-overview)

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