# Creating Content

**Category:** [Creator](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/categories/creator-1)
**Updated:** 2026-10-04

## The creation wizard

Click **New asset** to start the 5-step wizard: Type → Brief → Sources → Generate → Editor.

## Brand Voice

Configure your Brand Voice under **Creator → Brand Voice**. Define tone, vocabulary rules, and paste example copy. Brand Voice is automatically injected into every generation prompt.

## Images

  
- Upload images, generate images with AI, or transform existing images (enhance, illustrate, cartoon, reimagine).

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## Related Articles

- [Set up your brand voice](https://help.totalctrl.app/en-US/articles/set-up-your-brand-voice)
- [Creator Overview](https://help.totalctrl.app/en-US/articles/creator-overview)
- [Create your first asset](https://help.totalctrl.app/en-US/articles/create-your-first-asset)
- [Scheduling and Publishing Content](https://help.totalctrl.app/en-US/articles/scheduling-and-publishing-content)
- [Publish, export, and schedule content](https://help.totalctrl.app/en-US/articles/publish-and-export-content)

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