# Connecting and Managing Ad Accounts

**Category:** [Ad Manager](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/categories/ads-1)
**Updated:** 2026-08-19

## Connect an ad platform

  
- Go to **Ads → Connections → Connect platform**.
  
- Select Meta, Google Ads, or LinkedIn.
  
- Complete the OAuth authentication flow.
  
- Once connected, TotalCtrl syncs your ad accounts.

## Viewing performance

Go to **Ads → Campaigns** to see all campaigns across all connected platforms in one view. Filter by platform, status, or date range.

## Conversion tracking (Pixel)

Configure pixel/conversion tracking under **Ads → Pixels**. Server-side conversion events are sent to your connected ad platforms with deduplication.

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## Related Articles

- [Connect an ad platform](https://help.totalctrl.app/en-US/articles/connect-an-ad-platform)
- [Build and sync custom audiences](https://help.totalctrl.app/en-US/articles/build-and-sync-audiences)
- [Manage and control campaigns](https://help.totalctrl.app/en-US/articles/manage-campaigns)
- [Ad Manager overview](https://help.totalctrl.app/en-US/articles/ad-manager-overview)
- [Set up a server-side conversion pixel](https://help.totalctrl.app/en-US/articles/set-up-a-conversion-pixel)

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