# Build product feeds for shopping channels

**Category:** [Product Catalog](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/categories/pim)
**Updated:** 2026-08-19

## What feeds do

Feed templates turn your catalog into product files that advertising and marketplace platforms can ingest. Supported platforms include **Google Shopping, Facebook / Meta Catalog, Pinterest Catalog, Bing / Microsoft Shopping** and **Amazon**.
## Create a feed template

From **Feeds**, choose **New feed** and set:

- **Feed Name** — a label for the feed.
- **Platform** — the target shopping channel.
- **Format** — XML, CSV or TSV.
- **Cron Schedule** — optional, for automatic regeneration (for example `0 2 * * *` for 2 a.m. daily).

## Generate and download

Click **Generate now** to build the feed immediately. TotalCtrl produces the file, records the run time and status, and counts how many products were included. Then use **Download** to retrieve the generated file. If you try to download before generating, you'll be prompted to generate it first.
## Scheduled regeneration

Feeds that have a cron schedule set are regenerated automatically by a background job, so the platform always pulls fresh data. The feed list shows each template's last run time and whether it succeeded or errored.
## Feeds vs. connectors

Feeds produce a file the platform fetches on its own schedule — ideal for ad catalogs. To push products directly into a live storefront instead, use a [storefront connector](/hc/pim/connect-shopify-magento-bigcommerce).

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## Related Articles

- [Managing Products](https://help.totalctrl.app/en-US/articles/managing-products)
- [Organize with families, attributes and categories](https://help.totalctrl.app/en-US/articles/organize-with-families-attributes-categories)
- [Add variants and use the variant matrix](https://help.totalctrl.app/en-US/articles/add-variants-and-the-variant-matrix)
- [Import products in bulk](https://help.totalctrl.app/en-US/articles/import-products-in-bulk)
- [Create and publish a product](https://help.totalctrl.app/en-US/articles/create-and-publish-a-product)

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