# Brand Kits: your visual design system

**Category:** [Standards & Brand Hub](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/categories/standards)
**Updated:** 2026-10-04

## Colors, type, logo

A **Brand Kit** holds your visual identity — colors, heading and body fonts, logos, button style, and the email footer. It is used to style emails, journeys, landing pages, and website content across TotalCtrl. Manage them under **Brand Hub → Brand Kits**; one kit is marked as the default.

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## Related Articles

- [Brand Portals: a public home for your brand](https://help.totalctrl.app/en-US/articles/brand-portal)
- [App Settings: assign a package to each app](https://help.totalctrl.app/en-US/articles/standards-app-settings)
- [Brand Voice: your workspace's verbal identity](https://help.totalctrl.app/en-US/articles/brand-voice)
- [Create your first Standards Package](https://help.totalctrl.app/en-US/articles/create-a-standards-package)
- [Build a tone profile](https://help.totalctrl.app/en-US/articles/build-a-tone-profile)

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