# What is a Brand Kit?

**Category:** [Standards & Brand Hub](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/categories/standards)
**Updated:** 2026-10-04

## Brand Kit

A **Brand Kit** is your tenant's visual design system — colors, fonts, logo, and button style. It's the visual complement to your written *Brand & Standards* (tone, voice, glossary). Everything TotalCtrl generates or renders for you — journey emails, newsletters, website sections, in-product messages — can pull from it so your content looks designed and on-brand by default.

Find it under **Standards → Brand Kit**. Each workspace has its own kits (nothing is shared across tenants), and one kit is the **default**.
### What a kit holds

- **Colors** — primary, secondary, accent, text, muted, and background.
- **Typography** — a heading font, a body font, and a base size.
- **Logo** — upload an image (saved to Digital Assets as a public asset) or paste a URL; add a separate logo for dark backgrounds.
- **Buttons** — solid / outline / pill, plus a corner radius.

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## Related Articles

- [Brand Portals: a public home for your brand](https://help.totalctrl.app/en-US/articles/brand-portal)
- [App Settings: assign a package to each app](https://help.totalctrl.app/en-US/articles/standards-app-settings)
- [Brand Voice: your workspace's verbal identity](https://help.totalctrl.app/en-US/articles/brand-voice)
- [Create your first Standards Package](https://help.totalctrl.app/en-US/articles/create-a-standards-package)
- [Build a tone profile](https://help.totalctrl.app/en-US/articles/build-a-tone-profile)

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