# Building a Brand Kit (and extracting from a URL)

**Category:** [Standards & Brand Hub](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/categories/standards)
**Updated:** 2026-10-04

## Create and edit a kit

Go to **Standards → Brand Kit** and click **New Kit**. The editor has a live preview that updates as you change colors, type, logo, and buttons. Click **Save Brand Kit** when you're happy, and use the star action on the list to set a kit as the *default*.
### Extract from a website

To get a head start, paste any website URL into **Extract from a website**. We inspect the page and pull its brand color and font as a starting point — review, tweak, and save.
### Logo

Upload a PNG, JPG, GIF, SVG, or WebP and it's stored in **Digital Assets** as a public asset, so it renders correctly inside emails. An uploaded file wins over a pasted URL. Add a light-on-dark version for dark backgrounds.

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## Related Articles

- [Brand Portals: a public home for your brand](https://help.totalctrl.app/en-US/articles/brand-portal)
- [App Settings: assign a package to each app](https://help.totalctrl.app/en-US/articles/standards-app-settings)
- [Brand Voice: your workspace's verbal identity](https://help.totalctrl.app/en-US/articles/brand-voice)
- [Create your first Standards Package](https://help.totalctrl.app/en-US/articles/create-a-standards-package)
- [Build a tone profile](https://help.totalctrl.app/en-US/articles/build-a-tone-profile)

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