# Block Templates: content is blocks + brand

**Category:** [Standards & Brand Hub](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/categories/standards)
**Updated:** 2026-10-04

## One composition, many media

A **Block Template** is a reusable composition of content blocks (hero, text, image, button, features, divider…) styled by a Brand Kit. The same blocks render to **email** (table-based, inline-styled, safe in every inbox) or to a **web page** — so you build something beautiful once and reuse it everywhere.

Create them under **Creator → Block Templates**. Pick what the template is for:

- **Email** — used by CRM Journeys and Newsletter.
- **Section** — a saved block group for the Website section library.
- **Page** — a full-page composition.

### The composer

Add, reorder, and delete blocks on the left; a live preview shows the result on the right. Toggle between **Email** and **Web** to see how the same blocks render for each medium — the composer flags any block that isn't email-safe. Choose which Brand Kit styles the template from the toolbar.

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## Related Articles

- [Brand Portals: a public home for your brand](https://help.totalctrl.app/en-US/articles/brand-portal)
- [App Settings: assign a package to each app](https://help.totalctrl.app/en-US/articles/standards-app-settings)
- [Brand Voice: your workspace's verbal identity](https://help.totalctrl.app/en-US/articles/brand-voice)
- [Create your first Standards Package](https://help.totalctrl.app/en-US/articles/create-a-standards-package)
- [Build a tone profile](https://help.totalctrl.app/en-US/articles/build-a-tone-profile)

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