# Assets Overview

**Category:** [Digital Assets](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/categories/assets-1)
**Updated:** 2026-08-19

## What is Assets?

Assets is TotalCtrl's Digital Asset Manager (DAM). Store, organise, and share all your team's files — images, videos, audio, PDFs, Office documents, and more — in one secure, searchable library.

## Key features

  
- **Folder hierarchy, Access permissions (Private/Restricted/Public), Versioning, Custom metadata, Language variants, Expiry dates**

## AI features

  
- **Text extraction** from images (OCR via vision AI)
  
- **Image generation**
  
- **Video transcription** (generates VTT/SRT subtitle files)

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## Related Articles

- [Track rights, metadata, and versions](https://help.totalctrl.app/en-US/articles/track-rights-metadata-and-versions)
- [Asset analytics: views & downloads](https://help.totalctrl.app/en-US/articles/assets-analytics)
- [Upload and organize assets](https://help.totalctrl.app/en-US/articles/upload-and-organize-assets)
- [AI Auto-Tag: automatic tagging for your assets](https://help.totalctrl.app/en-US/articles/assets-ai-auto-tag)
- [Control asset access and share links](https://help.totalctrl.app/en-US/articles/control-asset-access-and-share-links)

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