# Analytics Overview

**Category:** [Analytics](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/categories/analytics-1)
**Updated:** 2026-08-19

## What is Analytics?

Analytics aggregates metrics from across TotalCtrl — surveys, CRM, newsletter, projects, issues — into unified dashboards with KPI cards and charts.

## Built-in dashboards

  
- CRM, Surveys, Newsletter, Projects, Issues

## Custom dashboards

Build your own dashboards by adding panels from multiple data sources — including BigQuery, Snowflake, Google Analytics, and Datadog — via **Analytics → New dashboard**.

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## Related Articles

- [Build a dashboard and add panels](https://help.totalctrl.app/en-US/articles/build-a-dashboard)
- [Explore the built-in app dashboards](https://help.totalctrl.app/en-US/articles/explore-built-in-dashboards)
- [Connect external data sources](https://help.totalctrl.app/en-US/articles/connect-external-sources)
- [Analytics overview & the native data layer](https://help.totalctrl.app/en-US/articles/analytics-overview-2)
- [Share a dashboard](https://help.totalctrl.app/en-US/articles/share-a-dashboard)

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