# Ad Manager overview

**Category:** [Ad Manager](https://help.totalctrl.app/hc/totalctrl/totalctrl-help-center/en-US/categories/ads-1)
**Updated:** 2026-08-19

## What Ad Manager does

Ad Manager brings your paid-advertising platforms into one place. Instead of jumping between separate dashboards, you connect **Meta Ads**, **Google Ads**, and **LinkedIn Ads**, then view and control your campaigns, budgets, audiences, and conversion tracking from a single workspace.
## The main areas

- **Dashboard** — a cross-platform overview showing your connected platforms, recent campaigns, active-campaign count against your plan limit, and rolling 7-day spend broken out by platform.
- **Connections** — where you link each ad platform through a secure sign-in (OAuth). See [Connect an ad platform](connect-an-ad-platform).
- **Campaigns** — a filterable list of every campaign pulled in from your platforms, with detail pages, metrics, and controls to pause, resume, or change budgets. See [Manage and control campaigns](manage-campaigns).
- **Audiences** — custom audiences you can build and push out to your platforms. See [Build and sync custom audiences](build-and-sync-audiences).
- **Pixels** — server-side conversion tracking. See [Set up a server-side conversion pixel](set-up-a-conversion-pixel).

## How your data stays organized

Everything in Ad Manager is scoped to your account, so campaigns, audiences, and pixels are never mixed with another organization's data. Spend and performance figures come directly from the connected platforms and refresh when a sync runs.
## Getting started

Start by connecting at least one platform on the **Connections** page. Once connected, run a sync to pull in your existing campaigns, then explore the Campaigns and Dashboard views.

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## Related Articles

- [Manage and control campaigns](https://help.totalctrl.app/en-US/articles/manage-campaigns)
- [Connect an ad platform](https://help.totalctrl.app/en-US/articles/connect-an-ad-platform)
- [Build and sync custom audiences](https://help.totalctrl.app/en-US/articles/build-and-sync-audiences)
- [Connecting and Managing Ad Accounts](https://help.totalctrl.app/en-US/articles/connecting-and-managing-ad-accounts)
- [Set up a server-side conversion pixel](https://help.totalctrl.app/en-US/articles/set-up-a-conversion-pixel)

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